SOFTPORTAL COOKIES POLICY
WHEN THIS POLICY APPLIES?
This policy applies when accessing www.softportal.com, its subdomains and other web sites where this Cookies Policy is referred or made accessible for you to read and accept.
WHAT ARE COOKIES AND WHAT OTHER TECHNOLOGIES ARE YOU USED?
Cookies are text files of a small size, often encrypted, that a website stores on a computer or other devices when accessing the website. Cookies may store or allow us and/or third parties to access certain non-identifiable and anonymous information about you. When you revisit the site cookies may be read to set the preferences and browser settings for you. Cookies can be “persistent” or “session” cookies. Persistent cookies remain on your computer when you have gone offline, while session cookies are deleted as soon as you close your web browser. To find out more about cookies, including how to see what cookies have been set and how to block and delete cookies, please visit https://knowcookies.com/
Pixels : A pixel is code that placed on the website. It helps to track conversions from ads, optimize ads based on collected data, build targeted audiences for future ads, and remarket on pixels’ third party (such as third party sites and social media) to qualified leads.
Tags : Ad Tags are the HTML code a browser uses to fetch an advertisement from an Ad Server – it is a redirect to content rather than content itself.
WHAT TYPES OF COOKIES DOES SOFTPORTAL USES AND WHAT FOR?
Technical and UI Customization cookies to store your preferences across web pages (e.g. language) and not linked to other persistent identifiers. These cookies are always active as are strictly necessary for you to have an adequate experience on the website. Technical cookies are used to provide certain functionalities such as keeping track of your input when filling online forms, keeping track of the items the user has selected by clicking on a button, securing the service, storing technical data needed to play back video or audio content, integrating social plug-in modules and to authenticate you upon log on to pages that requires identification / authentication. These cookies are always active as are strictly necessary to provide you with what you would expect as an acceptable service behaviour of any website.
Analytics cookies (such as our own and those of Google, ComScore or Hotjar). These cookies are used to analyse the visits made, places, behaviour and times of website navigation. The cookie information is transmitted to and stored directly by the analytical providers on their servers. These cookies are used anonymously, in aggregate form, to prepare website trend reports and analyse traffic to finally enhance your experience.
- Hotjar is a service provided by Hotjar Ltd a company located in Malta (EU). It helps us to understand how you use and interact our website by visually representing their clicks, taps and scrolling behaviour. We use the service to help understand and interpret user behaviour anonymously, without personally identifying individual users. Find more information here.
- Datadog is a service provided by Datadog, Inc, a company located in Delaware (U.S). Datadog service provides us with a visualisation on how the users interact with our websites in an aggregated and/or anonymised way with the aim of identifying errors, enhance the service and better monetise our websites. Find more information here.
To serve you interest-based ads, we use information such as your interactions with Softportal sites, content, or services. We do not use personally identifiable information such as name or e-mail to serve interest-based ads. In serving you interest-based ads we only keep information collected for as long as required to provide our advertising services.
Softportal offers you choices about receiving interest-based ads from us. You can choose not to receive interest-based ads frozm Softportal. You will still see ads, but they will not be based on your interests. Please visit our Cookies Preference page to learn how to set your preferences.
Our website further uses other advertising IDs (such as the ones from Criteo and Facebook pixels, and Liveramp for US and India Softportal’s websites). These enable us to show our advertisements to visitors who are interested in our products on partner websites and apps. Re-targeting technologies use your cookies or advertising IDs and display advertisements based on your past browsing behaviour. In particular, Facebook Pixel is placed by Facebook; It is a third-party advertising type of cookie that enables Softportal to measure, optimize and build audiences for advertising campaigns served on Facebook. It enables Softportal to see how our users move between devices when accessing the Softportal web site and Facebook, to ensure that Softportal’s Facebook advertising is seen by our users most likely to be interested in such advertising by analysing which content a user has viewed and interacted with on the Softportal web site. Specifically, when you visit a download page or download any software, we share with Facebook the program name visited or downloaded, so based on your behaviour, Facebook will display related ads when visiting Facebook. For further information about the Facebook Pixel please go here.
Liveramp Pixel (only applicable for the U.S. and India rtal’s websites) helps companies to serve online display media on third party websites and apps based on previous activity, while keeping your data anonymous and secure. Liveramp does not place “tracking” cookies that correlate activity across websites; instead, Liveramp place anonymized demographic and interest data into cookies. Cross-site web-browsing activities are neither tracked nor stored by Liveramp. To learn more about how Liveramp collect and use information for online advertising, please go here.
We also use ID5 Universal ID. This technology enables us to create unified anonymous IDs that are unique for each visitor and are used to display personalised advertisements to you by means of a first-party cookie, which may capture your IP address, browser version and/or type , operating system version and / or type. ID5 Universal ID also enforces your privacy preferences and prevents data leakage by ensuring only companies that you have authorized via your consent preference to read or use the ID.
Please go to youronlinechoices.com to learn more about behavioural advertising and to know the steps you can take to protect your privacy on the internet
WHO AM I SHARING MY DATA WITH AND WHO IS THE DATA “CONTROLLER”?
Phone number: +48 696 658 309
Email address: Feedback form
Please do not hesitate to reach us by any of the means above for any question about data protection and privacy.
WHAT’S THE LEGAL BASIS OF THE PROCESSING?
The legal basis for the processing of your data is your consent and our legitimate interest to analyse the visits made, places, behaviour and times of website navigation purposes (information obtained via Analytics Cookies)
HOW CAN I OPT-OUT TO THE INSTALLATION OF COOKIES AND OTHER TECHNOLOGIES?
There are several ways you can opt-out from cookies usage:
- You can opt-out of behavioural advertisement at any time here
- Furthermore, our analytics partners have implemented their own ways for you to opt-out:
- To opt out of the data processing performed by Google, please visit here.
- To opt-out of the data processing performed by Hotjar please visit here.
- To opt-out of the data processing performed by Datadog please visit here.
- You can set your browser to refuse or accept cookies, or set the browser so that cookies are automatically deleted once you close your browser, computer or device. You may change your cookies settings in browsers as follows:
- Google Chrome Settings > Privacy > Content Settings > Cookies
- Firefox Preferences > Privacy.
- Internet Explorer under Tools > Internet Options > Privacy > Advanced
- Safari Preferences > Privacy.
Please find more information on how to configure your cookies settings here.
Please note that opting out will not affect the lawfulness of processing based on your consent before withdrawal.
IS THE DATA SECURED?
We and our trusted third parties have adopted adequate technical and organizational measures to avoid alteration, loss or unauthorised access to your data: We select only trusted and certified partners that process your data and we take care that they have taken strict measures too. We and our partners also use encryption protocols to access or transfer your data and anonymize techniques to mitigate the risks in case of a data leak.
HOW CAN I KNOW IF YOU CHANGE THIS POLICY?
We will inform you sufficiently in advance if there are important changes and require your consent if any of those changes impact your privacy rights.
Last version 1st January 2023. © Softportal.com